Ethical Issues in Qualitative Research in the Digital Age

Authors

  • Arceli Rosario Adventist University of the Philippines
  • Pavel Zubkov Andrews Universty

DOI:

https://doi.org/10.31154/isc12.v12i3.179.762-776

Keywords:

online data collection, ethical issues, ethical guidelines, informed consent, confidentiality

Abstract

In this digital age, researchers have options other than traditional data collection methods. Data collection through online modalities, which brings advantages such as sample diversity, cost and time reduction, and wide geographical reach, has become an alternative. When the COVID-19 pandemic hit, human interactions became limited; in-person conversations and on-site presence were impossible in some areas. Hence, researchers opted for Internet-mediated research activities. Even after the pandemic, conducting research online will continue to be an attractive modality. Ethical issues, though, have been raised in online data collection methods. Among those ethical issues are ownership of online data, unauthorized usage of online data, and anonymity and confidentiality in virtual and visual research. It is important, therefore, that ethical guidelines be observed in online data collection. In this paper, we propose several strategies to mitigate ethical issues. These strategies include securing informed consent, which is considered the cornerstone of research ethics, from the participants after they have been thoroughly and adequately advised regarding the research processes; determining whether the online space is public or private and implementing corresponding measures and adjustments; ensuring the confidentiality of the data by proper storage, management, and reporting; securing the anonymity of the participants through de-identification; and being honest and transparent by disclosing their identity as researchers to the participants. In addition, researchers will need to be guided by ethics review boards and a reference group with whom they can consult when they encounter ethical moments during their data collection.

Author Biography

Pavel Zubkov, Andrews Universty

Arceli Rosario, PhD, is the president of the Adventist University of the Philippines. She served as president of the Asian Qualitative Research Association when she was a faculty member at the Adventist International Institute of Advanced Studies. Presently, she is the president of the Adventist Human-Subject Researchers Association--Asia Chapter.

Pavel Zubkov, PhD, is a faculty member of Andrews University, Berrien Springs, Michigan. He was a faculty member at the Adventist Institute of Advanced Studies for some years and served as the president of the Asian Qualitative Research Association. 

 

 

References

Aldridge, J., Medina, J., & Ralph, R. (2010) The problem of proliferation: guidelines for improving the security of qualitative data in a digital age. In Research Ethics Review, 6(1), 3–9.

Amdur, A., & Bankert, E. A. (2011). Institutional review board: Member handbook (3rd ed.). Sudbury, MA: Jones and Bartlett.

Banister, S. (2007). Ethical issues and qualitative methods in the 21st century: How can digital technologies be embraced in the research community? Journal of Ethnographic and Qualitative Research, 1, 1-10.

Beaulieu, A., & Estalella, A. (2012). Rethinking research ethics for mediated settings. In Information Communication in Society,15(1), 23-42. Doi: 10.1080/1369118X.2010.535838

Beddall-Hill, N. L., Jabbar, A., Al Shehri, S. (2011). Social mobile devices as tools for qualitative research in education: iPhones and iPads in ethnography, interviewing, and design-based research. Journal of the Research Center for Educational Technology (RCET), 7(1), 67-89.

Brinkmann, S., & Kvale, S. (2015). InterViews: Learning the craft of qualitative research interviewing (3rd ed.). Thousand Oaks, CA; SAGE.

Burles, M. C., & Bally, J. M. G. (2018). Thical, practical, and methodological considerations for unobstrusive qualitative research about personal narratives shared on the Internet. International Journal of Qualitative Methods, 17¸ 1-9.

Clark, K., Duckham, M., Guillemin, M., Hunter, A., McVernon, J., O’Keefe, C., Pitkin, C., Prawer, S., Sinnott, R., Warr, D., & Waycott, J. (2015). Guidelines for the ethical use of digital data in human research. The University of Melbourne, Melbourne.

Convery, I., & Cox, D. (2012). A review of research ethics in internet-based research. Practitioner Research in Higher Education, 6(1), 50-57.

Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry & research design: Choosing among five approaches (4th ed.). Thousand Oaks, CA: SAGE.

Deakin, H., & Wakefield, K. (2014). Skype interviewing: Reflections of two PhD researchers. Qualitative Research, 14(5), 603-616. doi: 10.1177/1468794113488126

Ellis, C. (2007). Telling secrets, revealing lives. Relational ethics in research with intimate others. Qualitative Inquiry, 13(1), 3-29. doi: 10.1177/1077800406294947

Eysenbach, G., & Till, J. E. (2001). Ethical issues in qualitative research on internet communities. British Medical Journal (BMJ), 323(7321), 1003-1005. doi: 10.1136/ bmj.323.7321.1103

Fatanti, M.N., Prabawangi, R. P., Ananda, K. S., Fatah R. Z., and Dahnil E. A. (2022). Going online to seek answers: Best practices for online research during COVID-19 pandemic. In Exploring New Horizons and Challenges for Social Studies in a New Normal by Idris, Purnomo A., Sismat M. A. H., Isma’il Z., and Sringernyuang, L. (Eds), pp. 110-115. Leiden, The Netherlands: CRC Press

Felzmann, H. (2013). Ethical issues in Internet research: International good practice and Irish research ethics documents. In C. Fowley, C. English, & S. Thouësny (Eds.), Internet Research, Theory, and Practice: Perspectives from Ireland (pp. 11-32). Dublin: © Research-publishing.net

Fileborn, B. (2016). Participant recruitment in an online era: A reflection on ethics and identity. Research Ethics, 12(2), 97–115. https://doi.org/10.1177/1747016115604150

Fritz, R. L., & Vandermause, R. (2018). Data collection via in-depth email interviewing: Lessons from the field. Methods, 28(10), 1640-1649.

Gilmore, R. O., Xu, M., and Adolph, K. E. (2021). Data sharing. In S. Panicker and B. Stanley (Eds.). Handbook of Research Ethics in Psychological Science, pp. 83-97. Washington, DC: American Psychological Association.

Glassmeyer, D. M., & Dibbs, R. (2012). Researching from a distance: using live web conferencing to mediate data collection. International Journal ofo Qualitative Methods, 11(3), 292-302.

Goodyear, V. A. (2017). Social media, apps and wearable technologies: navigating ethical dilemmas and procedures. Qualitative Research in Sport, Exercise and Health, 9(3), 285-302. http://dx.doi.org/10.1080/2159676X.2017.1303790

Guillemin, M., & Gillam, L. (2004). Ethics, reflexivity, and “ethically important moments” in research. Qualitative Inquiry, 10, 261-280. doi: 10.1177/1077800403262360

Guillemin, M., & Gillam, L. (2015). Emotions, narratives, and ethical mindfulness. Acad. Med., 90, 726-731.

Guillemin, M., & Heggen, K. (2009). Rapport and respect: Negotiating ethical relations between research and participant. Med Health Care and Philos, 12, 291-299. doi: 10.1007/s11019-008-9165-8

Gupta, S. (2017). Ethical issues in designing internet-based research: Recommendations for good practice. Journal of Research Practice, 13(2), Article D1. Retrieved from http://jrp.icaap.org/index.php/jrp/article/view/576/476

Harper, D. (2005). What’s new visually? In N. K. Denzin, and Y. S. Lincoln (Eds.), Handbook of Qualitative Research (3rd ed.), pp. 747-762. Thousand Oaks, CA: SAGE.

Hennell, K., Limmer, M., & Piacentini, M. (2019). Ethical Dilemmas Using Social Media in Qualitative Social Research: A Case Study of Online Participant Observation. Sociological Research Online, 25(3), 473–489. https://doi.org/10.1177/1360780419888933

Hesse, A., Glenna, L., Hinrichs, C., Chiles, R., & Sachs, C. (2019). Qualitative research ethics in the big data era. American Behavioral Scientist, 63(5), 560-583. doi: 10.1177/0002764218805806 journals.sagepub.com/home/abs

James, N., & Busher, H. (2006). Credibility, authenticity and voice: dilemmas in online interviewing. Qualitative Research, 6(3). 403-420.

James, N., & Busher, H. (2012). Internet interviewing. In J. F. Gubrium, J. A. Holstein, A. B. Marvasti, K. D. McKinney (Eds.), The SAGE Handbook of Interview Research: The Complexity of the Craft, pp. 177-191. Thousand Oaks, CA: SAGE.

Keen, S., Lomeli-Rodriguez, M., & Joffe, H. (2022). From Challenge to Opportunity: Virtual Qualitative Research During COVID-19 and Beyond. International Journal of Qualitative Methods, 21. https://doi.org/10.1177/16094069221105075

Lahman, M. K. E. (2018). Ethics in social science research: Becoming culturally responsive. Los Angeles, CA: SAGE.

Latkovikj, M. T., & Popovska, M. B. (2020). Online research about online research: Advantages and disadvantages. E-methodology, 6, 44-56.

Margolis, E., & Zunjarwad, R. (2018). Visual research. In N. K. Denzin and Y. S. Lincoln (Eds.). The SAGE Handbook of Qualitative Research (5th ed.), pp. 1039-1089. Los Angeles, CA: SAGE.

Markham, A., & Buchanan, E. (2012). Ethical decision-making and Internet research (version 2.0) recommendations from the AoIR ethics working committee. Retrieved from https://aoir.org/reports/ethics2.pdf

Marlowe, J., & Allen, J. (2022). Relationality and online interpersonal research: Ethical, methodological and pragmatic extensions. In Qualitative Social Work, 0(0). https://doi.org/10.1177/14733250221087917

McInroy, L. B. (2016). Pitfalls, potentials, and ethics of online survey research: LGBTQ and other marginalized and hard-to-access youths. In National Association of Social Workers. doi: 10.1093/swr/svw005

Miguel, J., Caballe, S., and Xhafa, F. (2017). Intelligent data analysis for e-Learning: Enhancing security and trustworthiness in online learning systems. London, UK: Elsevier

Morrison, D., Lichtenwald, K. & Tang, R. (2019). Extending the online focus group method using web-based conferencing to explore older adults online learning. International Journal of Research & Method in Education, 1-15. doi: 10.1080/1743727X.2019.1594183

Mumford, M. D., Higgs, C., and Gujar, Y. (2021). Ethics in coercive environments. In S. Panicker and B. Stanley (Eds.). Handbook of Research Ethics in Psychological Science, pp. 113-123. Washington, DC: American Psychological Association

Newman, P. A., Guta, A., & Black, T. (2021). Ethical considerations for qualitative research methods during the COVID-19 pandemic and other emergency situations: Navigating the virtual field. International Journal of Qualitative Methods, 20, 1-12.

Palys, T., & Atchison, C. (2012). Qualitative research in the digital era: Obstacles and opportunities. International Journal of Qualitative Methods, 11(4), 352-367.

Roberts, L. (2015). Ethical issues in conducting qualitative research in online communities. Qualitative Research in Psychology, 12(3), 314-325.

Rosario, A., & Obo-Rayos, E. (2019). The portrait of a superwoman: Finding compatibility and balance between motherhood and graduate school. International Forum, 22(2), 5-23. Retrieved from https://internationalforum.aiias.edu/images/vol22no02 /1ARosarioERayos.pdf

Rosario, A., Wa-Mbaleka, S., & Zubkov, P. (in press). Data collection methods through online modalities. In S. Wa-Mbaleka & A. Rosario (Eds.), The SAGE Handbook of Qualitative Research in the Asian Context. London, UK: SAGE.

Salmons, J. (2015). Qualitative online interviews: Strategies, design, and skills (2nd ed.). Los Angeles, CA: SAGE.

Shenton, A. K. (2004). Strategies for ensuring trustworthiness in qualitative research projects. Education for Information, 22, 63-75.

Silverman, D. (2013). Doing qualitative research. 4th Ed. Los Angeles, CA: Sage

Sim, J., & Waterfield, J. (2019). Focus group methodology: Some ethical challenges. Quality & Quantity, 53, 3003-3022.

Stewart, D. W., & Shamdasani, P. (2016). Online focus groups. Journal of Advertising. doi: 10.1080/00913367.2016.1252288

Sugiura, L., Wiles, R., & Pope, C. (2017). Ethical challenges in online research: Public/private perceptions. In Research Ethics, 13(3–4), 184–199. https://doi.org/10.1177/1747016116650720

Tolich, M., & Tumilty, E. (2021). Finding your ethical research self. London, UK: Routledge.

Trull, T. J., Helle, A. C., and Griffin, S. A. (2021). Research using the Internet and mobile technologies. In S. Panicker and B. Stanley (Eds.). Handbook of Research Ethics in Psychological Science, pp. 177-190. Washington, DC: American Psychological Association

Wang, C., & Burris., M. A. (1997). Photovoice: Concept, methodology, and use for participatory needs assessment. Health Education & Behavior, 24, 369-387. doi: 10.1177/10901981970240309

Warrell, J.G., & Jacobsen, M. (2014). Internet research ethics and the policy gap for ethical practice in online research settings. Canadian Journal of Higher Education, 44(1), 22-37. http://hdl.handle.net/1880/109274

Weller, K., & Kinder-Kurlanda, K. (2017). To share or not to share? Ethical challenges in sharing social media-based research data. In M. Zimmer and K. Kinder-Kurlanda (Eds.), Internet Research Ethics for the Social Age: New Challenges, Cases, and Contexts, pp.115-129. New York, NY: Peter Lang.

Whiteman N. (2012). Undoing ethics: Rethinking practice in online research. New York, NY: Springer Science+Business Media.

Downloads

Published

2026-02-20

How to Cite

Rosario, A., & Zubkov, P. (2026). Ethical Issues in Qualitative Research in the Digital Age. 12th International Scholars Conference 2025, 12(3), 762–776. https://doi.org/10.31154/isc12.v12i3.179.762-776