Challenges and Experiences of Dentists in the Practice of Their Profession Using Social Media Communications
DOI:
https://doi.org/10.31154/isc12.v12i1.143.173-180Keywords:
social media, dentistry, patient engagement, professional boundaries, digital communicationAbstract
Social media has significantly transformed dental communication, offering innovative channels for marketing, education, and patient engagement. This study explores the experiences and challenges faced by dentists in integrating social media into their professional practice. Using a qualitative multiple case study design, data were collected through interviews with ten practicing dentists in Silang, Cavite. The findings highlight key challenges, including limitations in remote diagnosis, difficulty converting inquiries to clinic visits, and ethical concerns about free consultations. Conversely, social media enhanced accessibility, pre-appointment inquiries, and visual communication, and served as a platform for education and professional promotion. The study concludes that while social media presents practical advantages, its effective use requires clear professional boundaries, ethical safeguards, and strategic communication planning.
Keywords: social media, dentistry, patient engagement, professional boundaries, digital communication
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